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About

Baba Hausmann

Baba Hausmann

Fractional SEO consultant. 14+ years building organic pipeline for B2B startups and scaleups.

Amsterdam, NL

Trusted by

Backbase Floryn Aquablu Insify Tellent Upheal Mollie Backbase Floryn Aquablu Insify Tellent Upheal Mollie

Speaking & Talks

  • Stop Ranking. Start Banking. Do Less. Earn More.SEO Benelux · 2025Watch on YouTube

About this site

ABM SEO is an approach to organic search where your content strategy is organized around buyer segments rather than keyword topics. This site is the canonical reference for the methodology.

I am building it in public as I refine the approach through client work. Content is organized by audience because that is how ABM SEO itself works: built for specific segments, not generic audiences.

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